25. Juni 2024, 12:00 bis 13:00

Leadership in Turbulent times - an Expert Insight with Wolfgang Güttel & EIT Manufacturing East


In this webinar, in cooperation with EIT Manufacturing East, our TU Wien ACE Dean Wolfgang Güttel will demonstrate how companies can deal with these tensions in a functional way in order to be able to combine the profitability of the core business with the ability to innovate in the new business under different market conditions.

Companies face the constant challenge of reconciling short-term success with long-term survival by adopting an ambidextrous approach that strikes an optimal balance between them. This approach depends on the coexistence of two essential forces of development: the logic of exploitation (i.e., focused on incremental development; adaptation; and incremental innovation) and the logic of exploration (i.e., focused on radical renewal; flexibility; and radical innovation). However, these two logics are often at odds with each other, creating significant challenges for companies and their leaders.

The webinar will also illustrate the development process of radical innovations, which can significantly change the company’s development path. Finally, he will discuss the role of executives and how they and their teams can master the balancing act between core business and innovation to gain and sustain competitive advantage.

Key Facts

Online Webinar Data Bites

  • Date: Tuesday, June 25, 2024, starting at 12.00 (CET)
  • Format: online
  • The event will be held in English language.
  • This introductory online event is open to all and free of charge!
  • Q&A

Please register directly at the EIT website!, öffnet eine externe URL in einem neuen Fenster


About our Expert:

Prof. Dr. Wolfgang H. Güttel is Full Professor for Leadership & Strategy at TU Wien and Dean of the TU Wien Academy for Continuing Education. He has held research and teaching positions at various Austrian and international universities, including King’s College London, JKU Linz and WU Vienna. His research focuses on leading strategic change. Prior to his academic career, he worked as a management consultant and uses this experience to support executives in developing their leadership skills and organizations.

What is Data Bites?

Latest technology insights, industry knowledge, and interesting information broken down into chewable and easily digestible Data Bites. EIT Manufacturing East brings the experts and the discussion right to your table. Make the most of your lunch break and join us. We are looking forward to welcoming you on our virtual lunch table!



virtual Webinar



TU Wien ACE & EIT Manufacturing East
MBA Program Team










Anmeldung erforderlich


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