LoMaCro+ combines amateur and professional couriers to create a robust and cost-effective offering for the local retail market. In the sense of multi-channel marketing, the strengths of stationary retail – experience, proximity, trust, flexibility – are to be strengthened against the growing competition of online shopping. With the help of a prototypical "Briiings platform" as a digital shop window for Graz shops, handling and ordering processes were designed and tested according to the requirements of retailers, customers and lay couriers.

Photograph of various flyers and other promotion and information material on the LoMaCro project that are placed on a table.

Photograph of various flyers and other promotion and information material on the LoMaCro project that are placed on a table.