Veranstaltungen

04. Juni 2019, 09:00 bis 15:00

How Product Thinking helps to turn Inventions into Products

Vortrag

The success of any valuable product is not just a function of its efficacy, but of a complex business operation influenced by the interaction of the product with users and customers. That being said, the process of turning a new scientific solution into a product is rarely straightforward. Simple practices and linear processes don't do it's justice – they regularly lead to false assessments, failure, and frustration.

Product Thinking is a mindset and methodology that addresses this situation. It treats product innovation as a complex system and aims to maximize its positive impact on all stakeholders. The Product Field helps you with that: It's a model, a canvas and a toolbox to develop better products and increase your capacity for innovation. In this workshop, you will be introduced to the Product Field's core ideas and learn how to use it to augment and enhance our Product Thinking and persistently improve collaboration.

After the workshop you'll be able to:

  • navigate the context your product will be build and used in
  • methodically hone the value proposition of your product
  • identify risks and potential for improvement
Flyer mit Vortragenden-Portrait und Infos
Kalendereintrag

Veranstaltungsort

TU Wien, Kontaktraum 6. OG
1040 Wien
Gußhausstraße 25-29

 

Veranstalter

Innovation Incubation Center (i²c TU Wien)
Alexandra Negoescu
office@i2c.tuwien.ac.at

 

Info-Link

https://i2c.tuwien.ac.at/event/how-product-thinking-helps-to-turn-inventions-into-products/

 

Öffentlich

Ja

 

Kostenpflichtig

Nein

 

Anmeldung erforderlich

Ja