26. April 2023, 09:00 bis 13:00

#E4s – How to create value for your customers


with Silvia Lacher (Founder of SW Strategyworkshop)

Do you have a great technological innovation or research result that you would like to bring to market or already have a validated business model – but struggle to approach your desired customers in the B2B sector?

You don’t need to be a sales genius to master this step. It is all about understanding the value you provide to your target group – no matter if this is a corporation or an individual.

In this workshop, we will introduce you to methods that help you empathize with your potential corporate audience, match your solutions to their needs and craft a powerful brand message. Based on a case study you will learn the principles so that you can apply them to your personal projects.

Goals and learnings:

- Understand the value you provide

- Zoom in on your target group (B2B focus)

- Communicate your idea in one sentence

- Best Practice examples from the B2B world

After this session you will be equipped with tools to approach your potential customers with clarity and confidence.

About the Speaker

Silvia Lacher is a brand strategist and founder of Strategyworkshop. She has successfully helped numerous companies in the industry and B2B sector communicate their value to their desired audience.With a10-year track record in the creative industries and close ties to entrepreneurial communities like Austrian Startups, Silvia Lacher knows the journey from initial business idea to campaign launch from start to finish.Silvia loves to bring together the worlds of creativity and business and is an active volunteer in the event series CreativeMornings, coaches founders in programs like womentor and writes about all things brand strategy in her monthly newsletter.

About the Entrepreneurship 4 Scientists

The Entrepreneurship for Scientists Series organized by the TU Wien Innovation Incubation Center (i²c) is targeting scientists who would like to enrich or develop a personal entrepreneurial skillset & business competencies, know more about opportunities how to navigate innovations from „the lab“ to society or who would simply like to engage in entrepreneurial thinking. These workshops are free of charge to scientists from all faculties and institutes of TU Wien. Registration required.



During the event, photographic and video material will be taken. Please inform the i²c team at the venue in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c in printed and electronic media for promotional purposes.

Event invitation with event details in English

TU Wien Innovation Incubation Center (i²c)

Event invitation with event details in English



1040 Vienna
Gußhausstraße 27-29



TU Wien Innovation Incubation Center (i²c)
Magdalena Stejskal










Anmeldung erforderlich


Register here (TU Wien scientists & academic personnel only):, öffnet eine externe URL in einem neuen Fenster