Technical expertise alone is often no longer enough. Those who develop complex products or present technical solutions quickly find themselves at the interface of customers, market, and strategy. It is precisely here that it is decided whether an idea is understood, a product convinces, and a project can be successfully implemented.

Increasingly, companies are looking for engineers who not only master technology but also know how to communicate customer benefits, analyze markets, and position technical innovations effectively.

How can this bridge between technology and the market be successfully built?
A compact continuing education program at TU Wien demonstrates which marketing and sales skills engineers really need today – practical and specifically designed for technical professions.

Particularly in technology-intensive industries, it becomes clear:
Engineers with marketing and sales know-how become valuable bridge-builders between product, company, and market. They can better assess which technical features are truly relevant, how to reach target groups, and which arguments matter in the decision-making process.

This not only increases personal career value but also contributes to the economic success of technical projects.

Those who want to develop these skills in a targeted way will find a specially designed continuing education program at TU Wien. The Marketing and Sales for Engineers program equips technical professionals with practical skills in market analysis, customer segmentation, sales processes, and strategic communication – compact, hands-on, and precisely tailored to technical roles.

Find out more about the program here: https://www.tuwien.at/ace/programme/kompakt-programme/management-technology/marketing-and-sales-for-engineers, opens in new window