Managers in the automotive and supply industry have to meet different demands due to multi-sectoral requirements. Successful engineers and managers are those who are specialists not only in their field of expertise but who also have in-depth creative and decision-making abilities in related areas such as marketing, business management,  production, logistics quality management and teamwork.

The course offers participants access to international experts, content that is specifically tailored to the requirements of the industry, excursions to major automotive and supplier production sites as well as Business Evening with opinion leaders. The lectures are conducted exclusively in English by major researchers and experts and are carefully designed to ensure a balanced combination of theory and practice.

The international students and the lecturers  are mostly working in the automotive and supply industry. There are other students who are working in other different areas, such as sales, R&D and other business areas. During the program they share the knowledge and experience.  

The automotive and component supply industry are faced with important challenges, such as changing customer behaviors of the so-called generation XYZ, new players on the market, e-mobility, digitalization, globalization and others. Who ignores trends in the automotive Industry loose the business. In order to hear the current and future trends and challenges Business Evenings with Opinionleaders in the automotive industry will be oragnized.  As guest speakers, successful managers, executives and experts from the automotive and supply industry are usually selected who can give the participants a "different view of things".

The program aims to give the student the in depth insights into the automotive industry not only in an overview and case studies but in detail. Students understand the specialties, problems, methods and upcoming trends in the automotive industry starting at brands; systems; development processes; the factory as a system, production systems, quality management, planning and control up to the logistic processes. Being able to understand Automotive Industry holistically and to evaluate current development and visualize the future in an economic, managerial and technological way is the goal. At excursions and field trip students will get more insights into structures and process of the automotive industry on site. 

The exursions to companies in the automotive and supply industry provide participants to link theotry and practice. Students are welcomed by the maganement of the compamy and can ask after the plant tour questions directly and discuss various topics. In this way students can see the practical implementation of the knowledge that they have acuqired in the real world and also can expand their skills. 

Through the excursions to Austrian and German companies  the participants get to know different institutional regulations and different company cultures. In this way, the discussion of different cultures as well as different company cultures is promoted.

Because the automotive industry is fundamentally strongly export or import oriented, the industry only functions as an international network. The class consists of international students with different diverse academic and practical experiences in the automotive and supply industry. They create a climate that promotes international and intercultural cooperation and the discussion of international and intercultural aspects. In discussions and group work participants contribute their own perspective and their experience. The intercultural exchange or a mutual understanding process takes place on a professional as well as on a social level.