An understanding of both "worlds" makes the difference in being able to realize oneself as individually as possible. In addition to specialized technical know-how, a basic knowledge of the economic rules of the game is required in order to successfully develop and commercially evaluate one's own strategies.

The development and efficient use of new technologies is a key driver of corporate competitiveness. The multiple options require a strategic approach that takes into account market, organizational and social factors. The exchange with other MBA students makes it possible to integrate different perspectives.