Your Key Learnings

• to explain the basics of behavior and the role of leadership in organizations. 
• differentiate between different leadership styles. 
• to analyze the behavior of employees and teams in organizations as well as of organizations. 
• to develop starting points for change initiatives. 
• to set clear priorities in your decision-making processes in order to influence your employees.
• to describe group processes and to design them.
• to define the development dynamics of organizations on a structural, processual and cultural level and to influence transformation processes through the methods learned.

In our Base Camp around the topics of "Management & Technology", you will deepen your knowledge in the areas of "Finance, Accounting & Economics", "Managing Technologies" and "Strategy & Marketing". 

Your Key Learnings in the area of 'Finance, Accounting & Economics'

• to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
• to solve practical financing and valuation problems by applying basic financial principles.
• discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context.

Your Key Learnings in 'Managing Technologies'

• the fundamental aspects of data science and technology management. 
• to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
• describe basic concepts of probability and statistics and apply them to analyze simple data sets.
• assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment.
• understand the potential applications of new technologies from a management perspective. 
• present new technologies and assess what influence they have on yourwork environment and how they can be used in the respective context.
• present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your Key Learnings in the area of "Marketing & Strategy"

• to discuss the core topics of marketing and consumer behavior and to apply them in practice in specific situations.
• to create specific marketing analyses and strategic marketing plans.
• to explain the complexity of global business processes in a dynamic and competitive environment.
• apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
• learn how to strategically manage internationally operating companies using performance indicators and financial ratios. 

The specialization semester (17,5 ECTS, 3-6 modules) at the University for Continuing Education Krems can be adapted to personal interests and professional goals through individual focal points

• Wide selection of e-learning modules that can be completed independently of time constraints
• Optional participation in study trips

Specialization areas currently include:

• International Business Administration
• Business ethics
• Transformative Management
• Project Management and Complexity
• Knowledge Management and Innovation
• Controlling and reporting
• Corporate finance
• Value-based management
• Business simulation - online business game
• Applied business law
• Study Trip Lisbon - Excelling in Leadership (subject to additional costs and availability)
• Study Trip Shanghai / Hanoi - Doing Business in China /Vietnam (subject to additional costs and availability)

At the end of the programme, participants will have

in-depth knowledge about:

• what elements strategic talent and succession management must include
• how these elements should be designed
• which tools and methods are useful
• which trends and developments need to be monitored

and furthermore:

• the ability to apply them through concrete work on talent and succession management in the respective company
• concrete insights into where talent and succession management in your company currently stands - status check through the international Talent Management Index
• a detailed, coordinated master plan for each participant on how to take talent and succession management in the respective company to the next level of maturity
• and a certificate that proves this depth of knowledge and the ability to apply it.

At the end of the course the participants acquire the following knowledge:

• They have learned the most important tools of market and customer management and can evaluate their use in practice.
• They can derive a sales plan from the company strategy.
• They will be able to develop performance targets and objectives, derive key figures from them and interpret them correctly.
• You will acquire the competence to dimension a sales process digitally and anlogically as well as to set up and plan sales funnels and pipelines.
• You will learn to segment and classify customers and to exploit their potential.
• You will learn to analyse a sales organisation and to align it in a market-oriented way.

In your Master's Thesis, you will work independently on a problem in a topic area of your own choice, using scientific methods. In most cases, this is a problem with practical relevance to your own working environment.