The Executive MBA in General Management at TU Wien provides practical insights on how to strategically employ data literacy and artificial intelligence to make your company more innovative and competitive. Develop data-driven strategies, design future-proof business models, and successfully manage digital transformation. This program equips you with concrete tools to strengthen your leadership skills and achieve sustainable success.
Summer Decision Bonus – Save €1,000!
Early decision-makers benefit: Secure your €1,000 Summer Decision Bonus for your Executive MBA. Submit your complete application by August 16 and reduce your tuition fees.
What does the Executive MBA General Management offer you?
Degree: Master of Business Administration (MBA)
Duration: 3 semesters + Master's thesis
Credits: 90 ECTS
Format: Part-time, blocked in modules
Academic Director: Univ.Prof. Dr. Wolfgang Aussenegg
Language: German
Locations: TU Wien, surrounding area of Vienna (including the possibility of a study trip)
Tax Advantage: Up to 50% of the program fees are tax-deductible and refundable
Our MBA program prepares you practically for the challenges of digital transformation. Through a combination of leadership training, management essentials, and a specialization in General Management, you acquire the essential skills for your professional future.
Leadership & Change Management
Leadership in Uncertainty: Study case examples of leaders who successfully guide organizations through change processes and crises, offering practical insights for leading in turbulent times.
Communication and Stakeholder Management: Master the art of communicating your vision and strategy effectively to employees, investors, and customers.
Team Development: Learn how to build, motivate, and engage teams for innovative projects and global expansion.
Finance & Accounting
Budgeting and Financial Planning: Understand strategic budgeting and financial planning to manage finances in dynamic, uncertain markets.
KPIs and Performance Measurement: Learn how to measure the performance of your business strategies using key metrics such as ROI and EBITDA to make informed decisions.
Risk Management: Acquire skills in developing risk management strategies to make sound financial decisions during periods of uncertainty.
General Management
Data Literacy & Artificial Intelligence: Build a strong understanding of data literacy and AI applications in a business context.
Innovation & Business Models: Learn how to design innovative business models and manage the innovation processes that fuel business success.
Capabilities & Strategic Change: Strengthen your company’s capabilities and effectively manage strategic change to maintain competitive advantage.
This program is ideal for
Executives and managers who want to expand their skills in digitalization and innovation.
Experienced professionals who aim to successfully lead their companies through digital transformation.
Engineers and technicians looking to combine their technical expertise with business management skills.
Entrepreneurs and CEOs who want to develop new business models and create sustainable competitive advantages.
Project managers and consultants who wish to deepen their expertise and learn about current trends and best practices.
Innovation and technology enthusiasts who want to understand how data literacy and AI can drive their company forward.
Exclusive Network of Alumni, Participants, and Lecturers from TU Wien from Day One
Connect with international students, lecturers, and practitioners from the very beginning of your journey.
Enjoy invitations to regular events and lectures, even after completing the MBA program.
Excellent Reputation & Academic Quality
Study at one of Europe's leading technical universities.
Learn from renowned experts in both academia and practice.
Experience a scientifically grounded and practically-oriented education at the highest level.
Unique Combination of Strategy, Technology & Finance
An interdisciplinary approach that combines management, technology, and financial knowledge.
Perfect preparation for leadership roles in technology-driven industries.
Develop future-proof strategies for innovation and growth.
State-of-the-Art Learning with Practical Focus
Experience-oriented teaching methods: Case studies, best practices, and corporate projects.
Direct applicability of the knowledge in your own professional environment.
Exclusive insights into technological trends and innovative business models.
Exclusive Network & Career Boost
Access to a prestigious alumni network of executives and experts.
Opportunity to network with top international decision-makers.
Career-boosting connections to leading companies and innovation hubs.
Flexible Study Model for Professionals
Ideal for balancing with your career through a modular structure and part-time concept.
Focus on individual learning and personal development.
What you will learn
The Executive MBA program in General & Technology Management equips you as a professional with the leadership and management skills needed to succeed in a digitalized world.
Management Expertise: Develop the ability to strategically leverage your technical expertise and lead your team effectively.
Career Growth & Networking: Prepare for leadership roles and expand your professional network.
Technology & Innovation: Integrate current technologies and drive innovation forward.
Managing Strategic Change: Lead your company through digital transformations and change processes.
Practical Learning: Apply what you’ve learned directly in your job and enhance your company’s performance.
This program provides you with the knowledge and tools to thrive in a technology-driven economy and advance your professional development.
Learn all about our programs and continuing education offerings.
"During my MBA studies, I was already in a leadership position, and looking back, one statement by Professor Stocker has proven to be true: What does an MBA program bring us? Higher salary, a better position, more responsibility...? An MBA program opens up options for our professional future in a rapidly changing work environment."
Christian Binder, Corporate Director Sales Operations | Cargo-Partner Holdings GmbH
Why TU Wien Academy for Continuing Education?
At the TU Wien Academy for Continuing Education, our goal is to provide our students with a high-quality education that meets the demands of today’s rapidly changing world. With over 200 years of experience in science and technology, TU Wien is one of the most prestigious technical universities in Europe.
Shape the Digital Future
Take the opportunity to open up new professional perspectives. Learn more now about the Executive MBA in General Management and gain the skills needed to succeed in digital transformation. Become a sought-after leader who effectively combines innovation and technology.
Alan Dunn | Caltech, Lecturer Supply Chain Management
I recognize the immense potential of this program for aspiring leaders in the fields of engineering and technology. This unique course is tailor-made for mid-career professionals, seeking to elevate their leadership skills and navigate the complex landscape of modern engineering organizations.
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