Picture of the Campus Getreidemarkt

© Matthias Heisler

News from the Faculty of Mechanical and Industrial Engineering

Expert Insight – Navigating the Waves of Technological Change: A Guide to Innovation Management

Lead through the digital change

[Translate to English:] in Großaufnahme: Finger drückt auf Laptop

© tippapatt_stock adobe com

In an era marked by rapid technological advancements, understanding the dynamics of technological change is crucial for businesses, policymakers, and innovators alike.

A recent expert talk at the TU Wien Academy for Continuing Education (ACE) held by Karl-Heinz Leitner, specializing in innovation management, offers valuable insights into this complex landscape, shedding light on the models of technological change, types of innovation, and strategic implications for companies and policymakers.

Understanding Technological Change

Technological change is not just about the advent of new technologies but also about the profound impact these technologies have on industries, economies, and societies. The lecture delves into various models that explain the forces and mechanisms driving technological innovation. These models are essential for understanding how to maintain competitiveness in a fast-evolving technological environment.

The Spectrum of Innovations

Innovation takes many forms, from product and service innovations to process, marketing, and organizational innovations. The key to successful innovation lies not only in developing new technologies but also in effectively commercializing them. This requires a strategic approach to innovation management, ensuring that new technologies meet market needs and are adopted widely.

Strategic Choices in Innovation

Companies face significant challenges in navigating technological change. Strategic decisions about which types of innovation to pursue can determine a company's future success. The lecture emphasizes the importance of choosing between incremental and radical innovations, each with its own risks and rewards. It also explores the strategic implications of these choices for company competitiveness and industry evolution.

Case Study: Industrial Decarbonization

A case study on industrial decarbonization illustrates the practical application of technological change models and innovation management strategies. The project showcases how various technologies and innovations can contribute to sustainability goals, highlighting the role of innovation in addressing global challenges such as climate change.

Roadmapping: A Strategic Tool for Innovation

The lecture concludes with a discussion on roadmapping as a strategic tool for managing technological uncertainty. Road mapping helps companies navigate the innovation process, from ideation to market implementation. It provides a framework for aligning technological development with business objectives, facilitating strategic planning and decision-making.


Video expert talk, opens an external URL in a new window (in German)

More information Executive MBA Digital Transformation and Change Management