Technology shapes business. Learn to lead it strategically.

TU Wien | 3 Semesters | In English | Part-time

Start: March 19, 2026 | Application Deadline: February 15, 2026

You have several years of professional experience. Technical, business, or engineering background. You're in a leadership role – or preparing for one. 

Now you need strategic management competence in a technology-driven world. Not because something is missing. Because the questions change.

Typical situations:

You manage technology, but lack the strategic framework. How do you evaluate which technologies matter? How do you integrate emerging tech into your business model? How do you convince the board that your technology strategy will drive growth?

You lead a business unit in a tech-driven industry. AI, IoT, Cloud Computing – your competitors are moving fast. You need to understand not just the technology, but how to turn it into competitive advantage. How do you develop a technology roadmap that aligns with business strategy?

You're transitioning from technical expert to strategic leader. Deep technical knowledge is valuable. But at the C-level, you need to think in terms of business models, market positioning, financial impact. How do you bridge technical and strategic thinking?

You want to drive innovation systematically. Innovation can't be random. How do you build processes that consistently turn ideas into products? How do you manage the portfolio? How do you balance short-term execution with long-term vision?

Technology drives your industry. You need to understand how to integrate it strategically.
How do you turn innovation into sustainable business advantage? How do you lead digital transformation? How do you build strategies that last?

The Executive MBA Strategic Management & Technology gives you the framework and tools to lead in technology-driven industries.

Strategy. Technology. Finance. Leadership. Scientifically rigorous. Practically applicable. Taught in English.

• Strategic Excellence
  As a leader you need to think strategically. Analytical frameworks: SWOT, PESTLE, Business Model Canvas. Competitive analysis and market positioning. Developing strategies that integrate technology and business.
• Technology & Innovation Management
  Understanding technology is not enough. You need to manage it strategically. How to integrate emerging technologies (AI, IoT, Cloud) into business models. Innovation processes: from idea to market. Building and managing technology portfolios. R&D strategy and technology roadmaps.
• Finance & Accounting
  You don't need to be a CFO. But you need to speak their language. Strategic budgeting and financial planning. KPIs and performance measurement: ROI, EBITDA, and what drives value. Risk management in technology investments. Making sound financial decisions in uncertain markets.
• Leadership & Change Management
  Leading technology transformation requires different skills. Leading through uncertainty and change. Stakeholder management: board, investors, teams, customers. Building and motivating high-performing teams. Communication: translating technical vision into business impact.
• Implementation & Execution
  Strategy without execution is useless. Defining and implementing KPIs to measure strategic success. Agile methodologies for flexible response to market shifts. From strategic plan to operational reality.
• Real Projects
  You work on concrete challenges from your own company. From problem identification through analysis to strategic roadmap. Supervised by TU Wien faculty and industry experts.
• Result: Actionable strategies you can implement in your organization.

Your Investment

• Program fee: €9,630/semester | €8,667/semester for TU Wien alumni | €8,667/semester Early Bird until January 15, 2026
• Up to 50% tax-deductible as professional development expenses.
• Many participants are supported by their employers. We're happy to provide materials for your HR conversation.

What you get

• Strategic management competence for technology-driven business
• Qualification for senior leadership and C-level positions
• Practical projects you can implement in your organization
• Network of leaders from technology-driven industries
• MBA from one of Europe's leading technical universities

Download our brochure and get:

• Detailed information on the curriculum and course modules
• An introduction to our experienced faculty and their professional backgrounds
• An overview of the flexible program structure and schedule