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16. October 2011

Resch&Frisch: Tradition trifft Innovation - von einer kleinen Vorstadtbäckerei zu einem international tätigen Unternehmen

Von Josef Resch

Das 1924 gegründete Unternehmen hat sich von einer kleinen Vorstadtbäckerei zu einem international tätigen Unternehmen entwickelt und rangiert auf Platz drei der österreichischen Backwarenerzeuger. Das Unternehmen produziert als Backwarenspezialist klassische Backwaren und Brot bis hin zu feinen Mehlspeisen und Torten sowie Snacks, Pizza und diätische Produkte. Es gibt ein eigens entwickeltes Resch&Frisch-System nach dem das gesamte Sortiment produziert und in drei Marktsegmenten (Einzelhandel, Gastronomie, Heimzustelldienst) vertrieben wird. Die berühmte österreichische Körberlkultur wurde über die Grenzen Österreichs hinaus getragen.

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Interview-mit-Josef-Resch.pdf pdf 71 KB , download

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