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No leadership, no successful strategy

The implementation of a good strategy always depends on the right leadership style. The strategy may look good on paper, but it can only unfold its effectiveness when it reaches the hearts and minds of the employees.

[Translate to English:] Leadership

"The best strategy is not effective if managers cannot implement it within their team, because then Peter Drucker quote applies: "Culture eats strategy for breakfast."
- Univ. Prof. Dr. Wolfgang Güttel, University Professor of Human Resources and Management - Institute of Management Sciences, TU Wien

Whether transformational leadership, charismatic leadership, servant leadership, and other leadership styles, all of these always only illuminate one aspect: the individual. Many leadership theories primarily serve individual puzzle pieces on the topic of leadership. The view of the whole, the so-called big picture, is neglected. Above all, the synthesis of skills and the mindset of the manager is missing. Because technical, methodical, conceptual-strategic skills alone do not help without the right mindset.

The new concept "the value chain of leadership" by Univ. Prof. Dr. Güttel integrates all important aspects of leadership. It combines the three dimensions of execution, commitment and enhancement - all three connect skills & mindset.

The first dimension, execution, is task-related and aims at the topics of organization, control and "assigning": Which priorities are to be set in the work process, which employee does which topics well? What can be delegated? How to keep focus?

The second dimension, engagement, relates to people and includes social processes. How can motivation be controlled, how can trust be generated in the team, how can team cohesion be achieved?

Finally, the enhancement, which aims at a learning mindset and demands the further development of the manager, their team and the organization.

The value chains of leadership are to be used differently depending on the context and phase of the company. Not every ability of a leader is relevant in every context and at every point in time. The conscious use of different value chains of leadership is anchored in the manager's mindset.

Mindset as a regulator of leadership style

Especially in turbulent times, it doesn't help to statically stick to a single management style. Rather, it is important to adapt flexibly and dynamically to the circumstances of the business environment.

"To navigate through stormy times, you need 'ambidexterity': sometimes you have to play the keyboard with both hands, sometimes with one, sometimes with the other."
- Univ. Prof. Dr. Wolfgang Güttel, University Professor of Human Resources and Management - Institute of Management Sciences, TU Wien

For the effective implementation of new strategies, a manager must "be able to play all the pieces". In order for this to succeed, the appropriate leadership style is required in the sense of the value chain of leadership. Only those who have mastered this value chain well can use the company's core competencies efficiently with their team and at the same time be open to new strategies and innovative paths.

As part of the Executive MBA program Strategic Management and Technology at the TU Vienna ACE, (prospective) leaders can get to know the personal characteristics of their own leadership style better. In addition to far-reaching theoretical methods, the essence of the MBA program is practical training in strategic management. Not only current topics based on case studies, discussion groups and group dynamic exercises are part of the face-to-face teaching, the individual starting situations of all participants are also examined together and offer space for strategic ideas for further development. With the Executive MBA program, TU Wien ACE offers tailor-made further training for long-term corporate success!

Our compact-program High Impact Leadership Development program offers an ideal setting for (aspiring) leaders with a high practical relevance in the group: getting to know one's own leadership style, effects and influences in groups & the importance of good leadership in the corporate context. Our webpage reveals more details & current dates.

Key Facts - Executive MBA:

  • Program Start: October 2023
  • Final Degree: Executive Master of Business Administration (EMBA) in Management & Technology | Strategic Management & Technology
  • ECTS credits: 92
  • Duration: 3 semesters + Master's Thesis
  • Structure: Part-time, blocked in modules
  • Language: English (with optional German modules)
  • Tuition Fee: EUR 22,900 plus EUR 1,990 Registration fee (VAT-free, excl. expenses for travel and accommodation), TU Wien alumni club members receive a discount of 10%.
  • Academic Director: Univ. Prof. Wolfgang Güttel
  • Contact: Mag. Vanessa Racz, Senior Program Manager,



Join us at our upcoming Info Session with Prof. Güttel and the entire program team. On May 2nd, 2023 at 6.00 p.m. on-site at TU Wien. Please register via out registration form.


...or do you prefer a compact version? - Leadership Retreat:

As a compact alternative, we also offer the focus on leadership via our High Impact Leadership Development Program, or Leadership Retreat, for interested parties in (prospective) leadership positions. This compact module offers everything you need to know about leadership in a small group format. Next dates: June 1st- 3rd, 2023! Registrations are still possible!