Veranstaltungen

28. April 2021, 17:30 bis 19:30

i²c F&I Talk #65: Ana Teresa Freitas (CEO & Co-founder HeartGenetics)

Vortragsreihe

The Founder & Investor Talks organized by the Innovation Incubation Center (i²c) at TU Wien enable the audience to learn first-hand from experienced founders, investors, and innovators. They share their international experiences, dos and don’ts and lessons learned during inspiring talks and answer questions in interactive Q&A sessions.

Personalized medicine is nowadays more than a buzzword, as it has become a vision that can be realized by building tools, interventions, and products tailored to the individual person or patient, based on their predicted response or potential risk of disease. A field with this description looks like the perfect space for engineers to intervene. This is particularly true if we think that any business around this topic should use digital technologies in order to be scalable and attract investment. Alas, things are not so simple and reality differs from this perception. In this talk, Ana Teresa Freitas will present the work that, as an engineer, she has been developing at HeartGenetics, in the difficult field of personalized and preventive medicine. She will describe the adventure of moving from academia to the industry and how difficult it is to guarantee the convergence of several key factors: the engineer's vision of a new medical product, the soundness of the underlying science, the need for patient-oriented medical practice, and, finally, the standardization and process efficiency needed to achieve scale and attract investors.

TUW i²c