How can new target groups - especially women - be interested in technology? In search of a solution to this question, the TU Wien has launched the Cultural Collisions programme.
The idea of using art to make technical issues interesting for people who have had little contact with technology up to now is extremely innovative: the creative half of our brain is to be used to open up access to topics that are located precisely in the other half of the brain, the left hemisphere. The Berndorf Private Foundation supports this novel approach in the hope that it will interest even more people in the exciting topic of technology.

In order to be able to successfully master the diverse challenges of the future together, our society needs significantly more young, highly educated and motivated women and men. I am glad that PALFINGER, as a partner of Cultural Collisions, is helping to show young people the exciting prospects of technical professions at an early stage.