Understanding the competition by conducting a market research and analysis is a crucial activity for any researcher who wants to bring their research results from the lab to the market. You want to know what's out there, what's worked, and what hasn't. Take this workshop to experience a deep dive into the subject. The goal of this workshop is to provide you with the tools & strategies needed to understand and evaluate the competitive environment you are operating in, and give you a sense of direction for uncovering how to position your technology, products and services in a way that gains a competitive advantage with potential customers.

About the lecturer:

Dr. Karoline Simonitsch
CEO at go4health, Strategic Development Consulting GmbH & Erfolgsfabrik GmbH

Being a digital pioneer, Dr. Karoline Simonitsch has been dealing with the effects of the digital revolution on economy and society ever since the very beginning of the internet.

After her PhD in mobile business, she has executed transformation projects in international organisations at PwC in Germany and Austria. In her work as a business angel and change manager, she plans and develops innovative business models. In response to increasing challenges of a performance driven society she founded go4health at the end of 2014. go4health develops innovative solutions and expert content for digital health management in the triad of exercise, nutrition and mental health (apps, portal, digital media).

Dr. Karoline Simonitsch is a renowned keynote speaker (UBS Health Forum 2016, FH Nordostschweiz 2017) and moderator (FH Salzburg 2018). In 2016, Dr. Karoline Simonitsch was elected into the international ranking of the "Top 100 Health Tech Influencers". WKO's health care industry platform named her "Health Manager of the Month" in January 2017.

Note

This workshop is organized by the Innovation Incubation Center (i²c) at TU Wien and is for TUW scientists only. There is no fee, but registration is required via <link bit.ly/2IQG7Hc _blank link_extern>https://bit.ly/2IQG7Hc</link>