Veranstaltungen

16. December 2020, 10:00 Bis 12:00

#E4s - Corporate Branding

Workshop

The workshop „Let me tell you a story … a shortcut to powerful branding“ delivers insights into „Archetypal Branding”. It shows an easy way to focus a brands communication by finding an emotional and meaningful key message.

Corporate Branding is said to be expensive and time-consuming, its impact on a companies success simply not quantifiable. Furthermore, brand strategies require fundamental know-how on marketing – a vital obstacle for startups, small or medium enterprises. But without an authentic and convincing communication even good ideas remain unseen, their sales under their potential.

 

The Viennese branding experts Hämmerle & Luger want to clear up misunderstandings. By focussing on tools that are intuitively applicable they help create and maintain strong brands that do not require any marketing expertise. The workshop „Let me tell you a story … a shortcut to powerful branding“ delivers insights into their core method „Archetypal Branding". It shows an easy way to focus a brands communication by finding an emotional and meaningful key message.

event_cover
Kalendereintrag

Veranstaltungsort

Online workshop
0000 Online
(via Zoom)

 

Veranstalter

The Innovation Incubation Center TU Wien
Alexandra Negoescu
alexandra.negoescu@tuwien.ac.at

 

Info-Link

i2c.tuwien.ac.at/event/e4s-corporate-branding/

 

Öffentlich

Ja

 

Kostenpflichtig

Nein

 

Anmeldung erforderlich

Ja

This event is for TU academic staff only.

 

Please, register here:

i2c.tuwien.ac.at/event/e4s-corporate-branding/, öffnet eine externe URL in einem neuen Fenster