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New project: MultiMoFusion!

Tracking data and mobile phone data in use for aspern Seestadt

logo MultiMoFusion

© project MultiMoFusion

logo MultiMoFusion

Mobility in aspern Seestadt

As one of Vienna's major urban development areas, aspern Seestadt is an exciting study ground for mobility planning. By 2030, around 25,000 people are expected to live and around 20,000 people are expected to work in the area. Innovative approaches to living and working together are being trialled - always under the guiding principles of "sustainable, well-supplied and well-connected". 

A fusion experiment called MultiMoFusion

Measuring spatial interactions and ensuring that they fulfil the requirements of sustainability is not easy. Targeted interventions should steer development in the desired direction. In this context, TU Wien (MOVE), TU Graz, Invenium, Catchment and the development company Wien 3420 are working together in the MultiMoFusion project to take a data-based approach to the topic.

MultiMoFusion is about merging individual data points - from mobile phone data (Floating Phone Data, FPD) on the one hand and from smartphone tracking data (Smartphone Assisted Self-Interview, SMASI) on the other. This is intended to strengthen the benefits of both data sets and minimise their weaknesses. While mobile phone data contains aggregated spatial and temporal information and has a certain representativeness, smartphone tracking scores highly when it comes to detailed information on individual mobility and activities.

Key data on the MultiMoFusion project