Automotive MBA Alumni Insight: Data, digitization, and AI: a threat or opportunity?

15. February 2024, 17:00 until 18:00

Automotive MBA Alumni Insight: Data, digitization, and AI: a threat or opportunity?

Fire side evening

Meet a graduate of the Automotive MBA Program and learn about his career development!

Mr. Hielke Ytsma graduated the Automotive MBA program of the TU Wien in December 2017. After the graduation he built a company as a spin-off with other two graduates: During the MBA program they partnered to develop a new angle in business assessment and consulting model. Since May 2021 he is one of the Co-founders of Connected Data and CarQall, world’s first connected-conversation-platform, handles all phone calls for the automotive using state-of-art AI technology.

In the rapidly transforming world of the automotive industry, the responsibility is on (new) business leaders to take decisive action. The imperative to boost efficiency requires entirely embracing data, artificial intelligence, and digitalization. This isn't just about revolutionizing efficiency; it's about redefining customer interactions and gaining a deeper understanding of the products themselves. Yet, amidst predictions that have lingered for years, the question remains: where to begin?

Join this expert talk for an insightful, hands-on exploration of how to pragmatically leverage new technologies, unlocking their benefits for the automotive industry and neatly navigating potential pitfalls.In this talk he will share some highlights from his career journey post-MBA and how did the program contribute to his career development.

Please register online. After registration you will receive the Zoom-Meetinglink via E-Mail.

Hielke Ytsman (Photo Credit Ronald Zijlstra)

Calendar entry

Event location

Virtual
1040 Online

Organiser

Dr. Man Wook Han
mba@tuwien.ac.at

Public

Yes

Entrance fee

Registration required

Yes

Please register online. After registration you will receive the Zoom-Meetinglink via E-Mail

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SimpleSAMLAuthToken	This is needed to distinguish between the sessions of the logged-in users.	session	HTTP	Login TU Wien
fe_typo_user	Is needed so that in case of a Typo3 frontend login the session ID is recognized to grant access to protected areas.	session	HTTP	Homepage TU Wien
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Name	Purpose	Lifetime	Type	Provider
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APISID	Unknown functionality	2 years	HTTP	Google Ads Optimization
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HSID	Contains the Google account ID and the last login time of the user.	2 years	HTTP	Google
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SIDCC	Is needed to store information about user settings and information for Google Maps.	3 months	HTTP	Google
SSID	Is needed to collect visitor information for videos hosted by YouTube on Google Maps integrated maps.	persistent	HTTP	Google
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__SECURE-3PSIDCC	Is needed for targeting purposes to create a profile of the interests of website visitors.	2 years	HTTP	Google
__SECURE-APISID	Is needed to profile the interests of website visitors in order to display relevant and personalized advertising through retargeting.	8 months	HTTP	Google
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test_cookie	Is set as a test to check whether the browser allows cookies to be set. Does not contain any identification features.	15 minutes	HTTP	Google
VISITOR_INFO1_LIVE	Is needed by YouTube to store user settings and to calculate user bandwidth.	6 months	HTTP	Youtube
facebook	Is used to Enable ad delivery or retargeting	90 days	HTTP	Meta (Facebook)
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xs	Is needed to store a unique session ID (marketing/tracking).	1 year	HTTP	Meta (Facebook)
wd	Is needed to log the screen resolution.	1 week	HTTP	Meta (Facebook)
fr	Is needed to serve ads and measure and improve their relevance.	3 months	HTTP	Meta (Facebook)
act	Is needed to store logged in users (marketing/tracking).	90 days	HTTP	Meta (Facebook)
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datr	Is needed to identify the browser for security and website integrity purposes, including account recovery and identification of potentially compromised accounts.	2 years	HTTP	Meta (Facebook)
dpr	Is used for analysis purposes. Technical parameters are logged (e.g. aspect ratio and dimensions of the screen) so that Facebook apps can be displayed correctly.	1 week	HTTP	Meta (Facebook)
sb	Is needed to store browser details and security information of the Facebook account.	2 years	HTTP	Meta (Facebook)
dbln	Is needed to store browser details and security information of the Facebook account.	2 years	HTTP	Meta (Facebook)
spin	Is needed for promotional purposes and social campaign reporting.	session	HTTP	Meta (Facebook)
presence	Contains the "chat" status of logged in users.	1 month	HTTP	Meta (Facebook)
cppo	Is needed for statistical purposes.	90 days	HTTP	Meta (Facebook)
locale	Is needed to save the language settings.	session	HTTP	Meta (Facebook)
pl	Required for Facebook Pixel.	2 years	HTTP	Meta (Facebook)
lu	Required for Facebook Pixel.	2 years	HTTP	Meta (Facebook)
c_user	Required for Facebook Pixel.	3 months	HTTP	Meta (Facebook)
bcookie	Is needed to store browser data (marketing/tracking).	2 years	HTTP	LinkedIn
li_oatml	Is needed to identify LinkedIn members outside of LinkedIn for advertising and analytics purposes.	1 month	HTTP	LinkedIn
BizographicsOptOut	Is needed to save privacy settings.	10 years	HTTP	LinkedIn
li_sugr	Is needed to store browser data (marketing/tracking).	3 months	HTTP	LinkedIn
UserMatchHistory	Is needed to provide advertising or retargeting (marketing/tracking).	30 days	HTTP	LinkedIn
linkedin_oauth_	Is needed to provide cross-page functionality.	session	HTTP	LinkedIn
lidc	Is needed to store performed actions on the website (marketing/tracking).	1 day	HTTP	LinkedIn
bscookie	Is needed to store performed actions on the website (marketing/tracking).	2 years	HTTP	LinkedIn
X-LI-IDC	Is needed to provide cross-page functionality (marketing/tracking).	session	HTTP	LinkedIn
AnalyticsSyncHistory	Stores the time when the user was synchronized with the "lms_analytics" cookie.	30 days	HTTP	LinkedIn
lms_ads	Is needed to identify LinkedIn members outside of LinkedIn.	30 days	HTTP	LinkedIn
lms_analytics	Is needed to identify LinkedIn members for analytics purposes.	30 days	HTTP	LinkedIn
li_fat_id	Required for indirect member identification used for conversion tracking, retargeting and analytics.	30 days	HTTP	LinkedIn
U	Is needed to identify the browser.	3 months	HTTP	LinkedIn
_guid	Is needed to identify a LinkedIn member for advertising via Google Ads.	90 days	HTTP	LinkedIn

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Automotive MBA Alumni Insight: Data, digitization, and AI: a threat or opportunity?