Language is not neutral

Since language reproduces gender roles and perspectives, it is important to use gender-neutral language. To help avoid linguistic discrimination and promote conscious use of language, the AKG has published a brochure (in german) with tips on gender-neutral wording. The brochure provides information on the various options for gender-neutral language and illustrates its use with examples.

Gender-neutral language is essential to ensure non-discriminatory behaviour (see Career advancement of women, § 11).

‘Women are included’ is not gender-neutral.

Gender-neutral language is an important aspect of achieving gender equality (see § 1 (9) UG 02), as it constitutes equal treatment in language. Making women and men visible in and through language therefore not only ensures grammatical accuracy but also constitutes appropriate social behaviour (see § 3 (9) UG 02). Gender-neutral language must therefore also be used in job advertisements.

The University of Music and Performing Arts Vienna illustrates the issues at hand using specific examples (based on empirical findings) and provides a rhetorical toolkit by presenting arguments for and against gender-neutral language. It also addresses how visual design can be made gender-equitable and free from gender-specific stereotypes. This guide is available for download here (german only).

Further guides: