Veranstaltungen

18. Oktober 2022, 10:00 bis 13:00

#E4s - Market Analysis: What It Is and How to Conduct One

Workshop

As a newly sciencepreneur, performing a market analysis is probably the most challenging, yet crucial thing to do when evaluating the market potential of your research.

 

This workshop will provide you with the necessary understanding of the concepts and tools required to analyze markets from various perspectives. Identifying the market potential of your technology is not only useful for deriving what the market needs are and what value your solution is providing, but also for applying for financial support from local public grant givers. Business intelligence overall provides you with valuable information regarding your product/service strategy. Using various creative methods, the market landscape - size, growth, competition – can be analyzed and your own USP is sharpened.

Learning outcomes

The participants will be able to:

  • understand why investors buy into an idea and use these insights to support the formulation of the product strategies.
  • Identify trends and opportunities for new products and services.
  • Skillfully analyze market potential, market segments, and the competitive situation.
  • Derive hypotheses about the competition and target group

About the speaker

Adrian Zettl, öffnet eine externe URL in einem neuen Fenster is a Founding Partner at TheVentury, Deputy Chairman of the Board at AustrianStartups, University Lecturer and Speaker for Innovation, Entrepreneurship, Growth Hacking and Digital Marketing, and a mentor at various accelerators and incubators. He has consulted 400+ companies, has been directly involved in the foundation of 4 companies so far and enjoys nothing more than seeing a hypothesis-driven growth strategy come to life.

About the Entrepreneurship for Scientists Series

The Entrepreneurship for Scientists Series organized by the TU Wien Innovation Incubation Center (i²c) is targeting scientists who would like to enrich or develop a personal entrepreneurial skillset & business competencies, know more about opportunities how to navigate innovations from „the lab“ to society or who would simply like to engage in entrepreneurial thinking. These workshops are free of charge to scientists from all faculties and institutes of TU Wien. Registration required.

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Important:

*During the event, photographic and video material will be taken. Please inform the i²c team at the venue in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c in printed and electronic media for promotional purposes.

**Please, note that the event is subject to future COVID-19 regulations, therefore there is a chance that the event will have to take place online. In this case, you will be informed via email and a Zoom link will be sent to you.

event cover
Kalendereintrag

Veranstaltung Details

Veranstaltungsort
TU Wien i2c Seminar Room
1040 Vienna
Taubstummengasse 11, 4th floor
Veranstalter
The TU Wien Innovation Incubation Center
Alexandra Negoescu
alexandra.negoescu@tuwien.ac.at
Info-Link
https://www.eventbrite.com/e/e4s-market-analysis-what-it-is-and-how-to-conduct-one-registration-427783360547
Öffentlich
Ja
Kostenpflichtig
Nein
Anmeldung erforderlich
Ja

Please register here, öffnet eine externe URL in einem neuen Fenster.

The event will be held in English.