Our MBA program prepares you practically for the challenges of digital transformation. Through a combination of leadership training, management essentials, and a specialization in General Management, you acquire the essential skills for your professional future.

Leadership & Change Management

• Leadership in Uncertainty: Study case examples of leaders who successfully guide organizations through change processes and crises, offering practical insights for leading in turbulent times.
• Communication and Stakeholder Management: Master the art of communicating your vision and strategy effectively to employees, investors, and customers.
• Team Development: Learn how to build, motivate, and engage teams for innovative projects and global expansion.

Finance & Accounting

• Budgeting and Financial Planning: Understand strategic budgeting and financial planning to manage finances in dynamic, uncertain markets.
• KPIs and Performance Measurement: Learn how to measure the performance of your business strategies using key metrics such as ROI and EBITDA to make informed decisions.
• Risk Management: Acquire skills in developing risk management strategies to make sound financial decisions during periods of uncertainty.

General Management

• Data Literacy & Artificial Intelligence: Build a strong understanding of data literacy and AI applications in a business context.
• Innovation & Business Models: Learn how to design innovative business models and manage the innovation processes that fuel business success.
• Capabilities & Strategic Change: Strengthen your company’s capabilities and effectively manage strategic change to maintain competitive advantage.

This program is ideal for

• Executives and managers who want to expand their skills in digitalization and innovation.
• Experienced professionals who aim to successfully lead their companies through digital transformation.
• Engineers and technicians looking to combine their technical expertise with business management skills.
• Entrepreneurs and CEOs who want to develop new business models and create sustainable competitive advantages.
• Project managers and consultants who wish to deepen their expertise and learn about current trends and best practices.
• Innovation and technology enthusiasts who want to understand how data literacy and AI can drive their company forward.

• Exclusive Network of Alumni, Participants, and Lecturers from TU Wien from Day One
• Connect with international students, lecturers, and practitioners from the very beginning of your journey.
• Enjoy invitations to regular events and lectures, even after completing the MBA program.

Excellent Reputation & Academic Quality

• Study at one of Europe's leading technical universities.
• Learn from renowned experts in both academia and practice.
• Experience a scientifically grounded and practically-oriented education at the highest level.

Unique Combination of Strategy, Technology & Finance

• An interdisciplinary approach that combines management, technology, and financial knowledge.
• Perfect preparation for leadership roles in technology-driven industries.
• Develop future-proof strategies for innovation and growth.

State-of-the-Art Learning with Practical Focus

• Experience-oriented teaching methods: Case studies, best practices, and corporate projects.
• Direct applicability of the knowledge in your own professional environment.
• Exclusive insights into technological trends and innovative business models.

Exclusive Network & Career Boost

• Access to a prestigious alumni network of executives and experts.
• Opportunity to network with top international decision-makers.
• Career-boosting connections to leading companies and innovation hubs.

Flexible Study Model for Professionals

• Ideal for balancing with your career through a modular structure and part-time concept.
• Focus on individual learning and personal development.

Dieses Programm ist ideal für

• Führungskräfte und Manager_innen, die ihre Kompetenzen in Digitalisierung und Innovation erweitern möchten.
• Berufserfahrene Fachleute, die ihr Unternehmen erfolgreich durch die digitale Transformation führen wollen.
• Ingenieur_innen und Techniker_innen, die ihr technisches Know-how mit betriebswirtschaftlichen Fähigkeiten kombinieren möchten.
• Unternehmer_innen und Geschäftsführer_innen, die neue Geschäftsmodelle entwickeln und nachhaltige Wettbewerbsvorteile schaffen wollen.
• Projektleiter_innen und Berater_innen, die ihre Expertise vertiefen und aktuelle Trends sowie Best Practices kennenlernen möchten.
• Innovations- und Technologiebegeisterte, die verstehen möchten, wie Datenkompetenz und KI ihr Unternehmen voranbringen können.