• Leading in Complex, Data-Driven Organizations
  You will develop your leadership and communication skills to effectively guide teams in digital and technology-driven environments. The focus is on decision-making behavior, motivation, accountability, and the creation of learning organizations.
• Shaping and Embedding Change Processes
  You will learn how to organizationally embed data- and AI-driven innovations—from stakeholder management and handling resistance to designing appropriate structures and roles. This enables you to implement transformations in a planned, transparent, and sustainable manner.

• Finance & Economics for Technology-Driven Decisions
  You will be able to financially evaluate investments in data and AI initiatives, develop business cases, and assess risks from an economic perspective. This includes understanding key metrics, valuation logics, and the ability to effectively advocate projects to budget holders.
• Managing Technologies and Data-Driven Innovation
  You will gain a structured understanding of data science and relevant technologies in a corporate context. The focus is on decision principles such as build vs. buy, integration strategies, and the design of robust technical architectures for data-driven applications.
• Marketing & Strategy in a Digital Context
  You will sharpen your perspective on market positioning, value propositions, and strategic options in the context of data- and AI-driven business models. This enables you to consistently align technological opportunities with customer and market perspectives.

• Strategy Development & Market Analysis You apply advanced analytical tools to evaluate competitive landscapes and translate technological opportunities into complex business environments. This enables you to make strategic decisions based on hard data rather than intuition.
• Positioning & Core Capabilities You learn to precisely align your organization’s unique technological strengths (capabilities) with its market positioning. The goal is consistent differentiation that secures long-term competitive advantages in a dynamic global environment.
• Implementation & KPI Management You bridge the gap between vision and measurability. By establishing relevant Key Performance Indicators (KPIs), you ensure that strategic goals are consistently pursued, monitored, and anchored within daily operations.
• Corporate Growth & Venture Strategies You identify growth levers—ranging from internal intrapreneurship and corporate ventures to external acquisitions (M&A). You foster entrepreneurial thinking to actively accelerate innovation and strategically expand the corporate portfolio.
• Operational Execution & Change Management You transform strategic concepts into tangible operational initiatives. In doing so, you master resource allocation and change management to ensure the entire organization remains aligned, even during radical technological shifts.

• Deep Tech Immersion & Global Hubs You will spend six days immersed in one of the world’s leading technology hotspots—currently planned for Asia. This journey offers firsthand experience in how AI, Robotics, and Quantum Technologies are developed and scaled within world-class labs and industry-leading tech giants.
• Strategic Transfer & Industry Disruption Through direct exchange with international experts, you will understand how deep tech is radically redefining sectors like Systems Engineering and Supply Chain Management. You gain the exclusive insights needed to integrate emerging technological trends into your own corporate strategy ahead of the curve.

No. The program is designed for leaders from diverse academic backgrounds – engineering, business, science, or equivalent. What matters is your professional experience and your motivation to understand and lead technology transformation.
 

Traditional Executive MBAs focus on general management. This program goes further: it combines management competence with genuine technology understanding – developed at a technical university that actively researches AI, robotics, and quantum technologies. This is not a technology overview, but depth with strategic application.

Yes. The program is explicitly designed for working professionals. The block modules (Thu–Sat) and the 18-month duration allow for predictable integration into your professional life. Expect approximately 10–15 hours per week for preparation and follow-up between modules.

For upcoming cohorts, a Learning Journey to Asia is planned, providing access to some of the world's most dynamic technology and innovation centers – with lab tours, corporate visits, and interactive workshops.

In Austria, Germany, and Switzerland, MBA tuition fees are generally tax deductible as professional development costs. We recommend consulting your tax advisor. Additionally, we offer flexible payment plans and scholarship options.

You need a first academic degree (Bachelor's or equivalent) and at least three years of professional experience. The admission process also includes a personal interview where we jointly assess whether the program aligns with your goals.

Yes. You receive the academic degree "Executive Master of Business Administration" from TU Wien – one of Europe's most renowned technical universities. The degree is internationally recognized.