TU Wien Academy for Continuing Education (ACE), a leading institution for executive education in Europe, has announced its partnership with the renowned Porsche Holding Salzburg, opens an external URL in a new window, Europe's largest and most successful automobile dealership group. Together, they have developed a custom-tailored Data-Driven Business MBA program, designed to train a new generation of experts to tackle the challenges and opportunities of the data-driven economy.

The collaboration between Porsche Holding Salzburg and TU Wien Academy for Continuing Education combines technological expertise with innovative entrepreneurship. With a focus on data-driven business and machine learning, the program prepares participants to make strategic decisions based on solid data analysis.

This innovative continuing education program is now available to select employees of Porsche Holding worldwide. The program emphasizes deep knowledge of data science, statistics, and machine learning, along with strategic thinking in the business world. A central element of the program is the practice-oriented master’s thesis, where participants work on current business challenges facing Porsche Holding, developing data-driven solutions. Additionally, they are paired with top managers from Porsche Holding Salzburg as tandem partners during their two-year academic journey.

“This partnership marks a milestone in linking academic excellence with industrial innovation,” said Prof. Wolfgang Güttel, Dean of TU Wien ACE. “The combination of our technological leadership and Porsche Holding’s pioneering spirit creates an MBA program that is truly unique in its form.”

Manuel Knapp, Head of People Development at Porsche Holding, adds: “The MBA in Data-Driven Business focuses on a highly relevant aspect for the future success of our company and provides an excellent opportunity for our colleagues to develop new skills. Through this custom-designed MBA program, we aim to effectively leverage data and artificial intelligence for the strategic development of our company.”

This international program combines the latest IT knowledge with business development, offering a broad range of exciting opportunities.

The new MBA program offers a variety of benefits for both participants and Porsche Holding:

• In-depth training in data science, statistics, and machine learning.
• Exclusivity and global access for Porsche Holding employees.
• Practical relevance through a hands-on master’s thesis and support from Porsche experts.
• International focus, combining IT competencies with business development.

Even before the start, the successful enrollment of the first cohort showed high interest and commitment from Porsche Holding. Through this program, Porsche Holding Salzburg is investing in its employees, securing long-term talent retention and development. The partnership between TU Wien ACE and Porsche Holding Salzburg sets new standards in internal education and highlights the shared commitment to training highly qualified talents for the digital age. The program is set to begin on October 2, 2024.

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