Unlock the Potential of Data-Driven Excellence

In a constantly changing business world, one central question arises: How can data and artificial intelligence be used effectively for the strategic development of a company in the future? Porsche Holding GmbH and the TU Wien Academy for Continuing Education are meeting this challenge with the MBA Data-Driven Business exclusively for managers and experts of Porsche Holding.

By integrating the topics of management and IT and focusing on the strategic link between new technologies and business development, this MBA program imparts valuable knowledge in the world of data. The participants' repertoire of actions is expanded in order to survive in challenging times and to master the balance between core business and innovation with their teams.

The MBA program was customized in close cooperation between Porsche Holding and the TU Wien Academy for Continuing Education. The content and methods are tailored to the specific needs and expectations in order to perfectly combine the latest scientific know-how with practical experience.


Johann Lechner

© Porsche Holding

"The MBA Data-Driven Business Program goes beyond conventional education; it’s a common journey where talents from different business sectors and countries come together to face future challenges, explore new technologies, and actively contribute to projects shaping the future of our company.”

Mag. Johann Lechner, CFO Porsche Holding






Manuel Knapp

© Porsche Holding

„The MBA in Data-driven Business targets a highly relevant aspect of the future success of our business and is a great opportunity for our colleagues to develop new competencies. This international program merges the latest IT know-how with Business Development and thereby opens up an exciting field of possibilities.”

Mag.(FH) Manuel Knapp, Head of People Development Porsche Holding

Final Degree: Executive Master of Business Administration (EMBA) in Management & Technology

Credits: 92 ECTS

Duration: 4 semesters incl. Master's Thesis

Format: part-time, blocked in modules

Language: English

Locations: Austria – TU Wien and Salzburg area as well as Field Trips to Berlin and London

Admission requirements: First academic degree*, minimum 3 years of work experience, personal interview
* Persons holding an equivalent educational and professional qualification may also be admitted.

Academic Director: Univ.Prof. Dr. Wolfgang Güttel

The MBA Data-Driven Business comprises four components to optimally combine management, leadership and IT:

Management & Technology Essentials | 15 days

  • Managing Technologies
  • Strategy & Marketing
  • Finance, Accounting & Economics
  • Business Simulation
  • Project Management & Sustainability

Leadership & Organizational Behavior | 9 days

  • Leading yourself
  • Leading your Team
  • Leading the Organization and Change

International Learning Journeys | 6 days

  • International Business & Global Strategy, King’s College (London)
  • Entrepreneurship & New Business Models, FU Berlin, Einstein Center (Berlin)

Masterclass Data-Driven Business | 15 days

  • Exploiting Data I: Data Collecting
  • Exploiting Data II: Data Literacy
  • Exploring Business I: Capabilities & Capability Development
  • Exploring Business II: Business Model Development
  • Strategic Change & Ambidexterity

Master’s Thesis

The MBA program teaches comprehensive and practice-oriented content based on the latest scientific findings:

  • Basic tools for leading teams and shaping transformation processes as well as developing a common understanding of leadership
  • Broad overview of the relevant aspects of the management process as well as fields of application in project management and technology management
  • Comprehensive business simulation that provides a complete overview of the financial flows in the company
  • In-depth knowledge of current technological topics, data literacy and methods for developing business models
  • Work on self-chosen problems from your own working environment as part of project work and a Master's Thesis
  • International Field Studies with company visits that create a cognitive bridge to the specific application situation at Porsche


The MBA program is aimed at employees in IT or IT-related areas with at least two years of professional experience at Porsche.