Harness Data and AI for Your Business Success

The Executive MBA in General Management at TU Wien provides practical insights on how to strategically employ data literacy and artificial intelligence to make your company more innovative and competitive. Develop data-driven strategies, design future-proof business models, and successfully manage digital transformation. This program equips you with concrete tools to strengthen your leadership skills and achieve sustainable success.

EMBA General & Technology Management Download Button

Duration:3 semesters + Master's thesis
Academic director:Univ.Prof. Dr. Wolfgang Aussenegg
Language:German
Degree:Executive Master of Business Administration (EMBA)
ECTS:90
Format:Part-time, blocked in modules
Locations:TU Wien, surrounding area of Vienna, possibility to do a study trip
Fee:€ 27,890 (-10% for TU Wien graduates)
Take advantage of the tax deductibility: Up to 50% of the program fees can be refunded.
Early Bird Bonus:- € 2,000 for applications until Jan. 15, 2026
Timetable:

Timetable Summer Semester 2026, opens in new window - Start Master Class

Timetable Summer Semester 2026, opens in new window - Start Leadership

 

Our MBA program prepares you practically for the challenges of digital transformation. Through a combination of leadership training, management essentials, and a specialization in General Management, you acquire the essential skills for your professional future.

Leadership & Change Management

  • Leadership in Uncertainty: Study case examples of leaders who successfully guide organizations through change processes and crises, offering practical insights for leading in turbulent times.
  • Communication and Stakeholder Management: Master the art of communicating your vision and strategy effectively to employees, investors, and customers.
  • Team Development: Learn how to build, motivate, and engage teams for innovative projects and global expansion.

Finance & Accounting

  • Budgeting and Financial Planning: Understand strategic budgeting and financial planning to manage finances in dynamic, uncertain markets.
  • KPIs and Performance Measurement: Learn how to measure the performance of your business strategies using key metrics such as ROI and EBITDA to make informed decisions.
  • Risk Management: Acquire skills in developing risk management strategies to make sound financial decisions during periods of uncertainty.

General Management

  • Data Literacy & Artificial Intelligence: Build a strong understanding of data literacy and AI applications in a business context.
  • Innovation & Business Models: Learn how to design innovative business models and manage the innovation processes that fuel business success.
  • Capabilities & Strategic Change: Strengthen your company’s capabilities and effectively manage strategic change to maintain competitive advantage.

This program is ideal for

  • Executives and managers who want to expand their skills in digitalization and innovation.
  • Experienced professionals who aim to successfully lead their companies through digital transformation.
  • Engineers and technicians looking to combine their technical expertise with business management skills.
  • Entrepreneurs and CEOs who want to develop new business models and create sustainable competitive advantages.
  • Project managers and consultants who wish to deepen their expertise and learn about current trends and best practices.
  • Innovation and technology enthusiasts who want to understand how data literacy and AI can drive their company forward.

What you will learn

The Executive MBA program in General & Technology Management equips you as a professional with the leadership and management skills needed to succeed in a digitalized world.

Management Expertise: Develop the ability to strategically leverage your technical expertise and lead your team effectively.

Career Growth & Networking: Prepare for leadership roles and expand your professional network.

Technology & Innovation: Integrate current technologies and drive innovation forward.

Managing Strategic Change: Lead your company through digital transformations and change processes.

Practical Learning: Apply what you’ve learned directly in your job and enhance your company’s performance.

This program provides you with the knowledge and tools to thrive in a technology-driven economy and advance your professional development.