In the Leadership & Organizational Behavior module, you will learn how to analyze and shape the behavior of employees and teams within organizations. You will develop the skills needed to understand and apply leadership in order to manage change processes at all levels – from the individual to the entire organization.

What You Will Learn:

• Leadership and Power: Understand the fundamentals of leadership, power, and authority, and learn how to apply them responsibly in different contexts.
• Leadership Styles: Recognize and differentiate various leadership styles and develop your own leadership personality.
• Change Processes: Design targeted change initiatives and manage transformations at the individual, group, and organizational levels.
• Team and Organizational Development: Analyze the developmental dynamics of teams and organizations and learn how to shape them effectively.
• Communication and Decision-Making: Prioritize decision-making processes to influence your employees in a focused and goal-oriented manner.

Your Benefits:

• Practical Leadership Skills: Learn how to communicate, influence, and actively manage change as a leader.
• Critical Self-Reflection: Continuously develop your leadership abilities and reflect on your decisions and their impact.
• Teamwork and Social Skills: Understand how to manage social and communication processes as a leader while fostering team dynamics.

Management & Technology Essentials provides knowledge in corporate finance, data analysis, technology management, and strategic marketing. You'll learn to create financial plans, use analytical tools, evaluate technologies, and develop marketing strategies to thrive in a technology-driven business world.

>> Finance, Accounting & Economics

Learn to create financial plans, apply investment calculations, and evaluate economic impacts on your business, with a focus on accounting, capital costs, and economic analysis.

Key Learning:

• Financial planning and investment calculations
• Applying accounting standards
• Evaluating economic changes and balance sheet analysis

Skills:

• Apply financial strategies and solve problems
• Understand economic concepts for market analysis

>> Managing Technologies

Gain practical knowledge in data analysis, data science, and technology management. Learn to evaluate technologies, manage projects sustainably, and assess their impact on business.

Key Learning:

• Data analysis and data science project implementation
• Technology management and sustainability

Skills:

• Project management and sustainable practices
• Assessing new technologies and fostering innovation

>> Strategy & Marketing

Develop marketing strategies, analyze consumer behavior, and make strategic decisions in a competitive global environment.

Key Learning:

• Marketing strategies and consumer behavior
• Strategic planning and business simulation

Skills:

• Conduct SWOT analysis and strategic decision-making

The “Operational Excellence & AI” Masterclass is structured into three consecutive modules, guiding you from data fundamentals to the application of modern AI methods and ultimately to strategic implementation in your organization.

1. The Data Foundations – Data Literacy & Value Creation

This module lays the foundation by providing you with a deep understanding of data. You will learn to recognize the potential of data and leverage it for business success.

• Data Understanding & Handling: Working with unstructured data, data collection methods, ensuring data quality, and effective visualization
• Frameworks & Value: Data governance, privacy, ethical considerations, and quantifying the business value of data

2. Applied Data Science & Artificial Intelligence – From Methods to Models

In the second module, you will explore the key concepts, technologies, and tools of modern artificial intelligence and apply them in practice.

• Core Technologies: Data science methods and artificial neural networks
• Generative AI & LLMs: Deep dive into large language models, generative AI, and prompt engineering
• Advanced Applications: Use of AI agents and computer vision

3. AI-Driven Business & Operations – From Intelligence to Impact

The final module focuses on transfer: applying data and AI solutions to real business scenarios to achieve measurable impact.

• Strategic Implementation: Applying AI to business processes, operations, and business models, and developing data-driven strategies
• Practical Validation: Developing your own AI solution, validated by industry experts in a Final Pitch

Project Management aims to teach the fundamentals of project management. Through project simulations and concrete projects, participants will analyze the key aspects of content, methodology, social dynamics, and time management in projects. Additionally, the analysis, conceptualization, and implementation phases will be explained, including the necessary frameworks (e.g., project marketing, project controlling). Upon completing the Project Management course, you will be able to present a fully planned project for certification according to IPMA (Level B or C).

Your Key Learnings

• You understand the basic concept of project management as defined by IPMA and the advantages of integrating project management as a fixed business process.
• You are familiar with the process model and key components of project management (project initiation, coordination, controlling, marketing, closing, and handling project crises).
• You know which project management methods apply to the different phases of the project management process and can implement them in practice.
• You can identify potential "pitfalls" in advance, reducing the risk of failure.
• You can differentiate which project complexities require specific methods.
• You know how to assemble and adapt a project team based on situational needs and can effectively fulfill your role as a team member in a project.
• You are capable of independently and responsibly planning, managing, coordinating, and successfully completing projects (Level B or C).
• You can use project management software (MS Project) to support various areas of project management.

In your Master's thesis, you will work independently on a problem in a topic area of your own choice, in terms of content and using scientific methods. In most cases, this is a question with practical relevance to your own working environment.