We are currently at the onset of two mega-trends of disruptive effects on all aspects of our daily life. While we obtain a first understanding of the impact of digital technologies with an increasing amount of virtual and physical applications, measures to combat climate change, sustainability, and the green deal are presently mere concepts awaiting full-scale technical assessment, before even considering global implementation. Consequently, this is the time to adopt these areas as strategical long-term goals by harnessing the available expertise available at three major universities in Austria (TU Wien, University of Vienna, and BOKU) and amalgamating it in a synergistic fashion. The newly established MSc program Green Chemistry aims at educating leading experts in the CEE (Central Eastern Europe) area in the trans-disciplinary aspects of a wholistic approach towards a new understanding of chemistry en route to a sustainable industry and society. It is specifically designed to enable developments from basic research to industrial application and enhance competitiveness in Austria in future smart technologies. Genuine top-level expertise of the three universities is pooled in a synergistic fashion generating a light-house educational program at internationally competitive level. We specifically want to address motivated young talents and provide an excellent perspective for future careers in sustainability.