During their random motion, biomolecules experience a manifold of interactions that transiently conjoin their paths. It is extremely difficult to measure such binding events directly in the context of a living cell: interactions may be short lived, they may affect only a minority fraction of molecules, or they may not lead to a macroscopically observable effect. We developed a single molecule imaging method that allows for detecting and quantifying associations of mobile molecules. By “thinning out clusters while conserving the stoichiometry of labeling” (TOCCSL) we can virtually dilute the probe directly in the cell, without affecting the fluorescence labeling of single clusters.