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21. September 2021

Transfer Summit 2021

Lettering knowledge transfer center, left of it a pink box with black border

Margit Gföhler wurde eingeladen, beim Transfer Summit von 16.09.-18-09.2021 einen Impulsvortrag zum Thema Creative Tec zu halten.

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Name	Purpose	Lifetime	Type	Provider
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Name	Purpose	Lifetime	Type	Provider
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Name	Purpose	Lifetime	Type	Provider
facebook	Is used to Enable ad delivery or retargeting	90 days	HTTP	Meta
__fb_chat_plugin	Is needed to store and track interactions (marketing/tracking).	persistent	HTTP	Meta
_js_datr	Is needed to save user settings.	2 years	HTTP	Meta
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fbm	Is needed to store account data (marketing/tracking).	1 year	HTTP	Meta
xs	Is needed to store a unique session ID (marketing/tracking).	1 year	HTTP	Meta
wd	Is needed to log the screen resolution.	1 week	HTTP	Meta
fr	Is needed to serve ads and measure and improve their relevance.	3 months	HTTP	Meta
act	Is needed to store logged in users (marketing/tracking).	90 days	HTTP	Meta
_fbp	Is needed to store and track visits to various websites (marketing/tracking).	3 months	HTTP	Meta
datr	Is needed to identify the browser for security and website integrity purposes, including account recovery and identification of potentially compromised accounts.	2 years	HTTP	Meta
dpr	Is used for analysis purposes. Technical parameters are logged (e.g. aspect ratio and dimensions of the screen) so that Facebook apps can be displayed correctly.	1 week	HTTP	Meta
sb	Is needed to store browser details and security information of the Facebook account.	2 years	HTTP	Meta
dbln	Is needed to store browser details and security information of the Facebook account.	2 years	HTTP	Meta
spin	Is needed for promotional purposes and social campaign reporting.	session	HTTP	Meta
presence	Contains the "chat" status of logged in users.	1 month	HTTP	Meta
cppo	Is needed for statistical purposes.	90 days	HTTP	Meta
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pl	Required for Facebook Pixel.	2 years	HTTP	Meta
lu	Required for Facebook Pixel.	2 years	HTTP	Meta
c_user	Required for Facebook Pixel.	3 months	HTTP	Meta
bcookie	Is needed to store browser data (marketing/tracking).	2 years	HTTP	LinkedIn
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li_sugr	Is needed to store browser data (marketing/tracking).	3 months	HTTP	LinkedIn
UserMatchHistory	Is needed to provide advertising or retargeting (marketing/tracking).	30 days	HTTP	LinkedIn
linkedin_oauth_	Is needed to provide cross-page functionality.	session	HTTP	LinkedIn
lidc	Is needed to store performed actions on the website (marketing/tracking).	1 day	HTTP	LinkedIn
bscookie	Is needed to store performed actions on the website (marketing/tracking).	2 years	HTTP	LinkedIn
X-LI-IDC	Is needed to provide cross-page functionality (marketing/tracking).	session	HTTP	LinkedIn
AnalyticsSyncHistory	Stores the time when the user was synchronized with the "lms_analytics" cookie.	30 days	HTTP	LinkedIn
lms_ads	Is needed to identify LinkedIn members outside of LinkedIn.	30 days	HTTP	LinkedIn
lms_analytics	Is needed to identify LinkedIn members for analytics purposes.	30 days	HTTP	LinkedIn
li_fat_id	Required for indirect member identification used for conversion tracking, retargeting and analytics.	30 days	HTTP	LinkedIn
U	Is needed to identify the browser.	3 months	HTTP	LinkedIn
_guid	Is needed to identify a LinkedIn member for advertising via Google Ads.	90 days	HTTP	LinkedIn