Imagine developing a brilliant technical solution – but no one notices its value. This happens every day in the engineering industry: ideas remain invisible because the connection between technical expertise and customer needs is missing. The good news: this gap can be closed – with the right knowledge, digital strategies, and inspiration from experts who show how technology can become an experience.

In 2026, technical excellence alone no longer determines the success of solutions – customers expect personalized experiences, relevant content, and digital interactions even before making purchasing decisions. Around 75 % of companies now use online marketing to increase visibility, generate leads, and drive growth.

So how can technical expertise be turned into real market success? This is exactly where our speakers come in:

• Mag. Heimo Hammer – CEO of kraftwerk Agentur für neue Kommunikation GmbH. He demonstrates, with practical examples, how technical solutions can be made visible and engaging for customers, sharing digital strategies that create real value.
• Prof. (FH) Mag. Dr. Karl Pinczolits – Managing Director of the MCD Institute for Sales and experienced lecturer in sales performance. He explains how technical know-how can be translated into compelling value propositions and how sales processes can be smartly designed.

In their presentations, they combine practical insights, real-world best practices, and interactive formats. Marketing and sales become tangible – strategies and results can be experienced, turning technology into an engaging experience.

This is exactly where our compact program “Marketing & Sales for Engineers” comes in:
It offers the opportunity to learn the speakers’ strategies firsthand, apply them in practice, and combine your technical expertise with effective market skills. You will develop the abilities that are decisive today – to engage customers, generate leads, and make technical value visible.

Register now!

Dates:

• Module 1: May 28 – 30
• Module 2: June 18 – 20