From capability analysis to a concrete market entry roadmap – the executive programme for technology leaders entering the European defence sector.

Autumn 2026 | 6 Days, part-time | Vienna | German | In cooperation with accilium, opens an external URL in a new window
Registration opens soon. Secure your spot on the waitlist now – participation is limited to 18.

The market is growing. Getting started is complex. Where does your company fit in?

European defence spending is surging. The demand for dual-use technology from civilian industry is at an all-time high, and the European defence supply chain is actively seeking new partners. For technology companies in engineering, automotive, electronics, sensors and cyber, this represents a significant strategic opportunity within the European defence industry. Yet entering the defence sector is far from straightforward. Defence procurement follows complex, often opaque processes. The regulatory framework spans export controls, FDI screening and evolving national policies, and investment security remains uncertain. At the same time, most civilian companies lack leaders who understand both the technology world and the requirements of the defence industry. Companies looking to enter the defence supply chain as contractors or suppliers face a fundamental question: Where in the value chain does our company fit – and what do we need to get there?

The solution: let go of the reins and treat change as an experiment

The program combines in-depth knowledge of the European defense market with a clear strategic framework for your company.

You will gain an understanding of how military procurement works, what capabilities will be in demand on the battlefield of the future, and how civilian technologies fit into the defense industry’s value chain. You will analyze your own capabilities, assess your dual-use potential and product-market fit in the defense context, and develop a concrete market entry roadmap. Along the way, you will build a network that is crucial in the defense industry: with other companies, decision-makers, and industry experts.

Bring Your Own Case + Canvas

The program follows the “Bring Your Own Case” approach: Throughout both modules, each participant works intensively on their own company’s specific situation. No fictional case studies, no generic exercises—just your company’s actual capabilities, markets, and strategic challenges.

In the seminar, you will work with tried-and-tested frameworks, systems theory models, and concrete tools for your everyday work. The focus is on your own cases. You will benefit from exchanging experiences with fellow managers from different industries and reflect on your own understanding of leadership.

• You gain a thorough understanding of how the European defence market works – from defence procurement logic to the regulatory framework for dual-use technology.
• You identify where your civilian technologies fit within the defence industry value chain.
• You develop a company-specific market entry roadmap with concrete next steps.
• You build a trusted network of decision-makers, prime contractors and experts in the European defence sector.

You leave the programme with a clear assessment of your defence readiness – and a concrete plan for how to enter the European defence industry.

• CEOs, Heads of Innovation, Heads of Development, Heads of Sales and Business Development leads at industrial companies with civilian technology expertise
• Segment leads and strategy managers in engineering, automotive supply, electronics, sensors, IT/cyber and related sectors
• Professionals responsible for product-market fit in a defence context – whether as a potential defence contractor, supplier or industrial cooperation partner
• Executives in the existing defence industry seeking to develop new business areas
• Startup founders with a technology profile relevant to the defense sector

• Next start: Fall 2026 (exact dates to be announced)
• Fee: € 9,300 (incl. materials and refreshments)

Upon successful completion, you receive a certificate from TU Wien Academy. You take away your market entry roadmap as a tangible working result. Credit transfer to further programmes is available on request.

Stey informed

Registration opens soon. Secure your spot on the waitlist now – participation is limited to 18.