Program

What & how you will learn

Curriculum

In our Base Camp around the topics of "Management & Technology", you will deepen your knowledge in the areas of "Finance, Accounting & Economics", "Managing Technologies" and "Strategy & Marketing". 

Your key learnings in the area of 'Finance, Accounting & Economics'

You will learn 

  •  to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
  • to solve practical financing and valuation problems by applying basic financial principles.
  • discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context

Your Key Learnings in 'Managing Technologies'

You will learn

  • the fundamental aspects of data science and technology management 
  • to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
  • to describe basic concepts of probability and statistics and apply them to analyze simple data sets.
  • to assess the impact of big data on and how the analysis of (big and heterogeneous) data can be used in your working environment
  • to understand the potential applications of new technologies from a management perspective 
  • to present new technologies and assess what influence they have on yourwork environment and how they can be used in the respective context.
  • to present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your Key Learnings in the area of "Marketing & Strategy 

You will learn 

  • to discuss the core topics of marketing and consumer behavior and to apply them in practice to specific situations
  • to create specific marketing analyses and strategic marketing plans
  • to explain the complexity of global business processes in a dynamic and competitive environment.
  • to apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
  • to learn how to strategically manage internationally operating companies using performance indicators and financial ratios. 

 

Your Key Learnings

You will learn

  • to explain the basics of behavior and the role of leadership in organizations. 
  • to differentiate between different leadership styles. 
  • to analyze the behavior of employees and teams in organizations as well as of organizations. 
  • to develop starting points for change initiatives. 
  • to set clear priorities in your decision-making processes in order to influence your employees.
  • to describe group processes and to design them.
  • to define the development dynamics of organizations on a structural, processual and cultural level and to influence transformation processes through the methods learned.

You will learn

  • to assess trends, long-term developments and transition paths toward new mobility technologies and formulate their prerequisites as well as opportunities and risks and to evaluate the use of technologies
  • to shift journeys to environmentally friendly means of transport and routes as far as possible and to organize the necessary traffic efficiently.

You will learn

  • to assess the significance and characteristics of future mobility infrastructure.
  • to independently develop solutions for the design of future mobility infrastructure.
  • to be able to actively shape zero-emission mobility by the year 2050

You will learn

  • to develop and evaluate new business models in the field of mobility transformation.
  • to evaluate technological and infrastructural aspects and adequately incorporate them into specific business models.

You will learn 

  • to define the basic structure of issues and solution corridors of questions in business law.  
  • to identify critical legal issues in your own business practice. 
  • to research legal issues and assess the impact of legal documents (such as notices, contracts or court rulings). 
  • to discuss structures of innovation-related legal areas (patent, trademark and data protection law).  
  • to assess when and for which decisions legal advisors should be consulted.

The Elective "Project Management" aims at teaching the basics of project management. On the basis of project simulations or concrete projects, the key points of the content-related, methodical, social and time-related work in projects are analyzed and the analysis, the concept creation and the implementation phases with the respective necessary framework conditions (e.g. project marketing, project controlling) are explained. Upon completion of the elective, you will be able to present a fully planned project for certification according to IPMA (Level B or C).

Your Key Learnings 

  • You know the basic approach to project management according to IPMA and which advantages project management offers as a business process.
  • You know the process model and the contents of project management (project start, coordination, controlling, marketing, closing and the handling of project crises).
  • You know which project management methods are used in the individual project management processes and can apply them in practice.
  • You are able to identify possible "stumbling blocks" in advance and thus reduce the risk of failure.
  • You will be able to distinguish which project complexity requires which methods.
  • You know how to put together a project team and how to manage it according to the situation. You are able to fulfill your role as a team member in a project in an optimal way. 
  • You are able to plan, control, coordinate and successfully complete projects independently and on your own responsibility (Level B or C).
  • You are able to use project management software (MS Project) in relation to different areas of project management

In your Master's thesis, you will work independently on a problem in a topic area of your own choice, in terms of content and using scientific methods. In most cases, this is a question with practical relevance to your own working environment.

Schedule

Our program is designed for professionals and allows you to balance work, family and MBA. It allows you to work whilst developing new entrepreneurial skills, knowledge and competencies.

It runs for 18 months and includes 45 days of instruction. The modules take place in block form, usually from Thursday-Saturday all day, and are divided into a preparation phase, in-class time and a follow-up phase:

Didactics

All modules are divided into a preparation phase, the in-class time and a follow-up phase.

 

Includes pre-readings, preparation of case studies, presentations, essays, etc.

Courses use a variety of teaching and learning methods. These range from interactive case studies, simulations and calculations to classic presentations and also include discussions and group dynamic exercises as well as reflections.

This is intended to consolidate or apply what has been learned. The follow-up phase includes the writing of term papers, reflection work or exams or working on case studies.