Students receive input of knowledge (current methods, theories and empirical contexts as well as trends and tools in management) and they frequently improve their theoretical knowledge in group discussions, case studies and practical questions in order to expand their competence. 

In the basic modules at TU Wien "Leadership & Organizational Behavior" & "Management & Technology Essentials", you will gain business and technology management know-how and raise your leadership skills to a new level.

Increase your Management know-how for the next step in your career

In the in-depth modules at the University for Continuing Education Krems, you will deepen your knowledge and set individual focal points according to your personal interests and professional goals. The in-depth modules are predominantly offered in e-learning mode and enable a time-independent, flexible study. The degree can therefore be completed in 2 to 4 semesters. In addition to the e-learning modules, study trips with the University for Continuing Education Krems (at an additional cost, subject to availability of places) can be selected.

Your Key Learnings

  • to explain the basics of behavior and the role of leadership in organizations. 
  • differentiate between different leadership styles. 
  • to analyze the behavior of employees and teams in organizations as well as of organizations. 
  • to develop starting points for change initiatives. 
  • to set clear priorities in your decision-making processes in order to influence your employees.
  • to describe group processes and to design them.
  • to define the development dynamics of organizations on a structural, processual and cultural level and to influence transformation processes through the methods learned.

In our Base Camp around the topics of "Management & Technology", you will deepen your knowledge in the areas of "Finance, Accounting & Economics", "Managing Technologies" and "Strategy & Marketing". 

Your Key Learnings in the area of 'Finance, Accounting & Economics'

  • to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
  • to solve practical financing and valuation problems by applying basic financial principles.
  • discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context.

Your Key Learnings in 'Managing Technologies'

  • the fundamental aspects of data science and technology management. 
  • to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
  • describe basic concepts of probability and statistics and apply them to analyze simple data sets.
  • assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment.
  • understand the potential applications of new technologies from a management perspective. 
  • present new technologies and assess what influence they have on yourwork environment and how they can be used in the respective context.
  • present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your Key Learnings in the area of "Marketing & Strategy"

  • to discuss the core topics of marketing and consumer behavior and to apply them in practice in specific situations.
  • to create specific marketing analyses and strategic marketing plans.
  • to explain the complexity of global business processes in a dynamic and competitive environment.
  • apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
  • learn how to strategically manage internationally operating companies using performance indicators and financial ratios. 

The specialization semester (17,5 ECTS, 3-6 modules) at the University for Continuing Education Krems can be adapted to personal interests and professional goals through individual focal points

  • Wide selection of e-learning modules that can be completed independently of time constraints
  • Optional participation in study trips

Specialization areas currently include:

  • International Business Administration
  • Business ethics
  • Transformative Management
  • Project Management and Complexity
  • Knowledge Management and Innovation
  • Controlling and reporting
  • Corporate finance
  • Value-based management
  • Business simulation - online business game
  • Applied business law
  • Study Trip Lisbon - Excelling in Leadership (subject to additional costs and availability)
  • Study Trip Shanghai / Hanoi - Doing Business in China /Vietnam (subject to additional costs and availability)

At the end of the programme, participants will have

in-depth knowledge about:

  • what elements strategic talent and succession management must include
  • how these elements should be designed
  • which tools and methods are useful
  • which trends and developments need to be monitored

and furthermore:

  • the ability to apply them through concrete work on talent and succession management in the respective company
  • concrete insights into where talent and succession management in your company currently stands - status check through the international Talent Management Index
  • a detailed, coordinated master plan for each participant on how to take talent and succession management in the respective company to the next level of maturity
  • and a certificate that proves this depth of knowledge and the ability to apply it.

At the end of the course the participants acquire the following knowledge:

  • They have learned the most important tools of market and customer management and can evaluate their use in practice.
  • They can derive a sales plan from the company strategy.
  • They will be able to develop performance targets and objectives, derive key figures from them and interpret them correctly.
  • You will acquire the competence to dimension a sales process digitally and anlogically as well as to set up and plan sales funnels and pipelines.
  • You will learn to segment and classify customers and to exploit their potential.
  • You will learn to analyse a sales organisation and to align it in a market-oriented way.

In your Master's Thesis, you will work independently on a problem in a topic area of your own choice, using scientific methods. In most cases, this is a problem with practical relevance to your own working environment.