A car in the production hall of a factory.

MBA Automotive Industry

Lead the Automotive Industry into the future!

Technological developments are reshaping the automotive industry. Networked cars, autonomous driving and e-mobility are just some of the current trends in the automotive and supplier industry. Changing customer behavior of the so-called Generation XYZ, new players in the market such as Google, Apple and new business models are leading to distruptive changes in the industry.

The automotive industry needs a new generation of managers to master these challenges. Leaders who are able to deal with technological and social changes, leaders who can help their organizations remain competitive in the marketplace, and leaders who have the skills to successfully run their businesses in an uncertain and complex environment. This MBA program prepares executives and high potentials for the demands of the global economy and focuses on the areas of production, logistics and Industry 4.0 in the automotive industry.

The MBA program is rounded off by excursions to companies in the renowned automotive industry or its suppliers, such as in the Stuttgart region. In addition, you will get current and future trends from opinion leaders in the automotive industry and its suppliers during business evenings.

Key Learnings

  • Deep insights into the structures and processes in the automotive and supplier industry
  • Expansion of your international network in the automotive industry & practical knowledge exchange
  • Current insights from the automotive and supplier industry
  • Decision-making competence about management issues and new technologies
  • Empowerment of your leadership personality

Special discount for TU Wien alumni

Graduates of the TU Wien receive a discount of 5 % (TU Wien alumni club members 10 %) on the course fee.


Managers in the automotive and supply industry have to meet different demands due to multi-sectoral requirements. Successful engineers and managers are those who are specialists not only in their field of expertise but who also have in-depth creative and decision-making abilities in related areas such as marketing, business management,  production, logistics quality management and teamwork.

The course offers participants access to international experts, content that is specifically tailored to the requirements of the industry, excursions to major automotive and supplier production sites as well as Business Evening with opinion leaders. The lectures are conducted exclusively in English by major researchers and experts and are carefully designed to ensure a balanced combination of theory and practice.

The international students and the lecturers  are mostly working in the automotive and supply industry. There are other students who are working in other different areas, such as sales, R&D and other business areas. During the program they share the knowledge and experience.  

The automotive and component supply industry are faced with important challenges, such as changing customer behaviors of the so-called generation XYZ, new players on the market, e-mobility, digitalization, globalization and others. Who ignores trends in the automotive Industry loose the business. In order to hear the current and future trends and challenges Business Evenings with Opinionleaders in the automotive industry will be oragnized.  As guest speakers, successful managers, executives and experts from the automotive and supply industry are usually selected who can give the participants a "different view of things".

The program aims to give the student the in depth insights into the automotive industry not only in an overview and case studies but in detail. Students understand the specialties, problems, methods and upcoming trends in the automotive industry starting at brands; systems; development processes; the factory as a system, production systems, quality management, planning and control up to the logistic processes. Being able to understand Automotive Industry holistically and to evaluate current development and visualize the future in an economic, managerial and technological way is the goal. At excursions and field trip students will get more insights into structures and process of the automotive industry on site. 

The exursions to companies in the automotive and supply industry provide participants to link theotry and practice. Students are welcomed by the maganement of the compamy and can ask after the plant tour questions directly and discuss various topics. In this way students can see the practical implementation of the knowledge that they have acuqired in the real world and also can expand their skills. 

Through the excursions to Austrian and German companies  the participants get to know different institutional regulations and different company cultures. In this way, the discussion of different cultures as well as different company cultures is promoted.

Because the automotive industry is fundamentally strongly export or import oriented, the industry only functions as an international network. The class consists of international students with different diverse academic and practical experiences in the automotive and supply industry. They create a climate that promotes international and intercultural cooperation and the discussion of international and intercultural aspects. In discussions and group work participants contribute their own perspective and their experience. The intercultural exchange or a mutual understanding process takes place on a professional as well as on a social level. 

Request digital information brochure:

Landingpage DE

Key Facts

Final Degree: Master of Business Administration (MBA) in Management & Technology | Automotive Industry

ECTS credits: 90

Duration: 3 semesters + Master's Thesis

Structure: Part-time, blocked in modules

Language: English

Tution Fee: EUR 27.400 (excl. expenses for travel and accommodation)

*) Graduates of the TU Wien receive a discount of 5 % (TU Wien alumni club members 10 %) on the course fee.

Admission Requirements: First academic degree; 3 years of work experience; personal interview

Locations: TU Wien, surrounding area of Vienna; module in the Stuttgart Region (Germany)

Academic Director: Prof. Wilfried Sihn

[Translate to English:] Prof. Wilfried Sihn

Prof. Dr.-Ing.Dipl.Wirtsch.-Ing. Wilfried Sihn - Academic Director

Those who ignore the trends in the automotive industry quickly loose competitive advantages. We make our participants fit for the future and give them the practical knowledge and analytical skills they need to be aware of the potential risks and the great market opportunities in this industry. Executives and managers who have already achieved great careers in the automotive industry share their experiences with the future generation.

[Translate to English:] Symbolbild Automobilindustrie