Program

What & How you will learn

Strategic Management & Technology

You learn

  •  to understand the basic aspects of strategy development and apply strategic analysis tools.
  •  to develop strategic initiatives to implement strategies.
  •  to explain the fundamentals of competitive advantage and discuss the interrelationships of competencies (capabilities), markets and competitors.
  • to describe the relationships between strategy, budgeting, and strategic control.
  • to align strategy implementation measures with key performance indicators.

You learn

  • the two central options for corporate development: (1) via internal initiatives (ventures, intrapreneurship) and (2) via external initiatives (acquisitions).
  • to plan initiatives on a strategic and operational level - especially in the context of technology development or in the context of the management of technologies and subsequently set cornerstones for their implementation.

 

Digital Transformation & Change Management 

You will learn 

  • to identify and name current digital technologies
  • to apply methods of analyzing and modeling business models as well as methods of business model innovation
  • to independently develop new business models using digital technologies and evaluate them.

You will learn 

  • to identify digitization potentials and digitization challenges.
  • to uncover opportunities for optimal use of digital technologies through process analysis and optimization. 
  • to describe mechanisms for dealing with resistance to change at the individual and team level and use them as appropriate to the situation.

You will learn

  • to use methods and tools of change management as well as methods and tools of organizational development. 
  • to formulate concepts of organizational culture and how to influence it
  • to use these tools independently to develop and implement a digitization strategy.

Innovation, Digitalization & Entrepreneurship

You will learn 

  • to analyze and describe critical aspects of company formation as well as environmental influences and trends. 
  • to identify relevant decision factors for the implementation of start-up and innovation decisions in large international technology companies as well as in start-up companies on the basis of real case studies.
  • to apply creative problem-solving techniques and manage ambiguity and complexity in a business context. 
  • to conduct potential analyses 
  • to develop global business plans 
  • to develop financing plans to secure the necessary venture capital for start-ups.

You will learn

  • to describe the advantages and disadvantages of different organizational architectures and to critically analyze organizational challenges of innovation processes. 
  • to define the interfaces of innovation processes to other core functions of business administration (e.g. strategy, marketing). 
  • to solve key organizational challenges to innovation using appropriate problem-solving skills, methods, and approaches.
  • to structure ideas and presentations, and to research, analyze, and summarize relevant information in a meaningful way. 
  • to apply yourteamwork skills
  • to apply your problem and conflict resolution methods and strategies.

You will learn

  • to describe different market research approaches, different sources of innovation within and outside organizations, and different innovation strategies, and define the challenges of commercializing new technologies.
  • to describe approaches for the successful introduction and diffusion of innovations and apply them in your work environment.
  • to identify the main approaches and related methods for finding sources of innovation and their advantages and disadvantages. 
  • to generate and apply innovation-related knowledge.   
  • to evaluate yourcompany's innovation strategy, propose improvements and become a proactive innovation promoter in your organization. 
  • to apply the central instruments and concepts of strategic innovation management. 
  • to analyze market situations and design appropriate go-to-market activities and marketing action plans. 
  • to conduct structured analyses and to summarize and present them 

In an excursion to Berlin and Sweden, you will gain important practical insights through academic inputs and excursions to start-up centers and companies and can exchange ideas with experienced entrepreneurs, scientists and venture capitalists. You will learn about the challenges of start-ups in different industries as well as the importance of the Entrepreneurial Eco-System in start-ups and for innovation processes within organizations.

The Elective is optionally available for an additional charge.

The module is geared towards the targeted development of accelerator and innovation projects. Real project examples are analyzed and business plans are developed based on them. Based on final presentations, you will be able to derive general insights from the respective project. You will deepen your expertise in the areas of market and competition, goals, strategy, marketing, law, organization and finance and will be able to apply your knowledge to concrete project ideas.

The Elective is optionally available for an additional charge.

Risk Management & Corporate Finance

You learn

  •  to  classify the relevant financing instruments (incl. types of collateral) in the context of corporate financing, select the optimal form of financing for a company, develop a corresponding financing model and calculate the associated costs from the entrepreneur's point of view.

  • to analyze the advantageousness of investment projects, interpret the results of dynamic investment calculation and explicitly model the uncertainties of investment projects.

You learn

  • to quantify market and business risks and analyze the impact of these risks on the company's success.
  • to manage market and business risks by using appropriate methods and instruments and determine the consequences for the company's success.

 

 

You learn

  • to manage a project using current methods in a leadership position.
  • to prepare a comprehensive business plan (incl. financing plan, plan P&L, plan balance sheet), analyze business plans and interpret and evaluate them using various key figures.
  • to recognize the specifics of dynamic systems, make optimal decisions to achieve goals in a dynamic environment, and develop an understanding of the difficulties of managing complex dynamic systems.

Mobility Transformation

You will learn

  • to assess trends, long-term developments and transition paths toward new mobility technologies and formulate their prerequisites as well as opportunities and risks and to evaluate the use of technologies
  • to shift journeys to environmentally friendly means of transport and routes as far as possible and to organize the necessary traffic efficiently.

You will learn

  • to assess the significance and characteristics of future mobility infrastructure.
  • to independently develop solutions for the design of future mobility infrastructure.
  • to be able to actively shape zero-emission mobility by the year 2050

You will learn

  • to develop and evaluate new business models in the field of mobility transformation.
  • to evaluate technological and infrastructural aspects and adequately incorporate them into specific business models.

Automotive Industry

You will learn

  • to explain and reproduce the value chain in the automotive industry with all influencing factors.
  • to explain the important terms and contexts of operations management, automated manufacturing systems, process and quality management, auditing and certification.

You will learn

  • to describe the topics Lean Management, Smart Maintenance, Information Quality Management and Supplier & Contract Management in the Automotive Industry.
  • to explain interrelationships within the topics of Advanced Operations.
  • to describe developments and effects of digitalization on the Automotive Industry.
  • to name mobility, energy and environmental aspects in the Automotive Industry.

You will learn

- to identify peculiarities, problems, methods and upcoming trends of production in the Automotive Industry.  
- to explain interrelationships and basic relationships between logistics, the entire supply chain, inventory management and transportation

The International Field Study can be booked for an additional fee

Schedule

Our Master Classes are designed for professionals and allows you to balance your job, family and continuing education. It allows you to work whilst developing new entrepreneurial skills, knowledge and competencies.

Classes are taught in a block format usually from Thursday-Saturday or Friday-Sunday, usually about every 4 weeks. In total, the program consists of 15 teaching days.

Didactics

All modules are divided into a preparation phase, the in-class time and a follow-up phase.

 

The individual preparation phase for a module includes pre-readings, preparation of case studies, preparation of presentations, essays, etc.

The MBA classes use a wide variety of teaching and learning methods. These range from interactive case studies, simulations and calculations to classical presentations, but also include discussions, group dynamic exercises and reflections.
Modules take place in full-day blocks and usually last between 3-5 days.

The individual follow-up phase is intended to consolidate or apply what has been learned in class. Depending on the module, the follow-up phase may include writing assignments, case studies, reflections or exams.